Recently I’ve been making a few changes to my packaging, it’s not something I’ve taken a lot of photos of and I think that’s a shame. The way I parcel items is always changing, there’s always of course a practical element in posting pottery. It has to be secure – packed with peanuts and bubble wrap but once you get beyond that it’s the little things.
I’ve always wanted to add more flair to my parcels and over the last couple of years I’ve done quite a bit of experimentation! This time I’ve started using little stickers and including a care guide to most orders. A great source of inspiration for packaging items is Pinterest and The Dieline to see how the professionals do it.
Recently I’ve been getting a lot of questions about what you can and can’t do with stoneware and to be honest it’s just the same as any other kind of ceramics. You can put it in the oven, dishwasher, microwave and it’ll remain yours forever with proper care and daily use. I’ve printed a small care guide that’ll get inserted into each order, its printed on tracing paper and I love the semi transparent effect.
I’ve been thinking about introducing gift packaging as an added extra for the shop as an ‘upgrade’ for birthdays and Christmas – what do you think, is it a service that you’d be willing to pay more for?